Só deixando uma questão aqui que dependendo do windows para ativar o activemq será necessário usar outro comando dentro de bin:
activemq.bat start
Nem todas versões tem o comando console... verifiquem os comandos no tasks:
Tasks: browse - Display selected messages in a specified destination. bstat - Performs a predefined query that displays useful statistics regarding the specified broker consumer - Receives messages from the broker create - Creates a runnable broker instance in the specified path. decrypt - Decrypts given text dstat - Performs a predefined query that displays useful tabular statistics regarding the specified destination type encrypt - Encrypts given text export - Exports a stopped brokers data files to an archive file list - Lists all available brokers in the specified JMX context producer - Sends messages to the broker purge - Delete selected destination's messages that matches the message selector query - Display selected broker component's attributes and statistics. start - Creates and starts a broker using a configuration file, or a broker URI. stop - Stops a running broker specified by the broker name.